Aurel Hosennen

Benedictine monks at Kloster Disentis taught me Latin one sentence at a time, in a tradition that has continued for fourteen centuries. I spent nearly a decade at Microsoft, drawn to what becomes possible when technology reaches millions of people. Then led communications at Oerlikon Balzers across 33 markets and at IKEA Switzerland, where I joined the country management team and became the CEO’s right hand in crisis management when COVID hit. I’ve served as deputy to the Co-Chair of the UN High-Level Panel on Women’s Economic Empowerment, studied creative leadership at THNK, and completed an Executive MBA at Hult.

The thread through all of it was always language. How it moves people. How it shapes decisions. How it changes what organizations believe is possible. Then AI arrived, and machines could write too, fluently and at scale. That didn’t make language less important. It clarified what matters: not the words themselves, but the experience, values, and judgment behind them.

I work with practitioners whose work depends on thinking well. AI amplifies that thinking. It helps ideas take shape, pressure-tests thinking, extends creative reach in ways that still surprise me. And it works best when the person using it brings something real: values shaped by experience, a sense of what matters, the kind of knowing that comes from being present, not just informed. The question is not whether AI helps. It does. The question is what you cultivate alongside it.

Suon grew out of that question, and out of something older. The name comes from the Suonen, ancient water channels in the Valais Alps that my family’s village has maintained together for over five centuries. What the villages protected was water. What Suon protects is the balance between AI and the life that happens away from it: in conversation, in nature, in the quiet accumulation of experience that makes your judgment worth trusting. For creativity, critical thinking, and the awareness to know when AI serves you and when stepping away does.